Jeep’s parent company, Stellantis, is apparently approaching the US electric vehicle (EV) market in a different way.
According to Bloomberg on Tuesday, CEO Carlos Tavares told reporters on Tuesday, February 20, that American buyers, who often prefer trucks, are not the target market for tiny cars.
Rather, the article states that Stellantis will provide a range of battery-powered vehicles, such as SUVs, muscle cars, and pickups.
According to the article, this approach differs from that of rivals like Ford, who are concentrating on producing little electric vehicles.
According to the source, Stellantis plans to try this strategy this year when it introduces its first fully battery-electric vehicles for American buyers, which will include the Jeep Recon, Jeep Wagoneer S, and an electric muscle car sold under the Dodge brand. Additionally, the corporation is adding electrified choices to its Ram pickup series.
According to the study, Tavares highlights the segmented approach, citing products like the Ramcharger, a battery-powered truck with an onboard gas generator, for middle-class consumers and the all-electric Ram Revolution for consumers living along the coast.
According to the article, Stellantis recently purchased a portion of Chinese electric car manufacturer Leapmotor with the goal of utilising the business’s EV technology to produce competitive automobiles outside of China.
Carmakers face a difficult climate as supply chain interruptions lessen and EV sales growth slows, according to the research.
Due to range anxiety and the length of time it takes to charge an electric car, consumers are becoming less enthusiastic about them, according to a January article by PYMNTS’s Karen Webster.
According to Webster, “In the interim, OEMs should refocus their efforts from encouraging people to buy EVs to encouraging people to buy their cars, making them safer, smarter, and more enjoyable to drive.” “And then their electric vehicle versions, after the basic issue with battery life is resolved.”
Manufacturers of electric vehicles have encountered several challenges in the past several weeks. For instance, Ford reduced production of its battery-electric pickup truck, the F-150 Lightning; Renault cancelled its initial public offering (IPO) for its electric car unit Ampere; and Volvo announced that it will no longer provide funding to its affiliate, the electric car brand Polestar.
