Arvin Subramanian, a 29-year-old Digital Marketer from Chennai released his hand book “Get Vocal for Local” last week. The Book has been the Best Seller in its category ever since release!
Through his book, Arvin has put forth many key insights on understanding the online behaviour of regional, rural internet users and presented ideas for brands to serve them better digital content.
Arvin Subramanian is the author of “Get Vocal for Local”, the book which is currently the best seller in its category – Urban and Regional. About the theme of his book – Arvin considers getting local is very vital in today’s scenario. With new users from regional, rural markets joining internet on a daily basis, it is important that the brand communicates to them in a relevant manner. Through his book, Get VOCAL for LOCAL, he offers various plans, strategies to effectively localize content with the help of real-life case studies.
Arvin has done an in-depth investigation on the online behaviour of the regional, rural internet users. Arvin says, “Today, majority of user generated content (UGC) come from the regional, rural users. Internet has provided them a platform to showcase their skills to the world. Social networking applications help them to create content, share it with the world and get recognition of their talent from across the world. Singers, Dancers, Actors have all come to limelight because of this opportunity. Hence, rural users have the natural tendency to go the extra mile to create more UGC content compared to users from cities.”
Arvin has cited many research papers and case studies to back his claims in the book. “The success of many UGC social media sites like Tiktok can be attributed to the overwhelming participation from regional users from India. One factor is the jumping on the bandwagon. My friends are doing videos on Tiktok, so I should do it too. And the other factor is Constant need for Self-appraisal. I can act well; I can sing well. Let me create videos with this app and send it to my friends. The comments and feedbacks they go for these videos, make their day.”
For more such interesting insights on regional digital marketing. You can buy Amazon’s best-selling book on the Urban & Regional category here – https://www.amazon.in/dp/1649516703
