With a new three-year business strategy that includes the introduction of seven new models in North America, Nissan is looking to the future. The business adds that in order to make room for more electric vehicles, it will also update 78% of its current U.S. portfolio during that period.
Nissan also intends to invest $200 million on its integrated customer experience in the United States. Its objective is to boost North American sales by 330,000 units in 2026 as compared to 2023, and that includes that.
Nissan has not yet disclosed the engines of the cars headed for the United States. We do, however, know that a minimum of some of them will be electrified because Nissan intends to introduce plug-in hybrid vehicles along with an e-Power system. With the latter powertrain, the electric motor(s) will move the wheels by themselves, using a gas engine that also serves as a generator. The company does not currently offer any hybrid or plug-in hybrid vehicles in the US.
Nissan also intends to introduce 30 new models globally over the course of the following three years, 16 of which will be electrified and 14 of which will use internal combustion engines. Considering those new models, the company projects that by 2026 and 2030, electrified vehicles would make up 40% and 60% of global sales, respectively.
Nissan plans to significantly reduce the price of its next generation of electric vehicles. The company promises to be able to cut the price of those next-generation EVs by thirty percent as compared to the current Nissan Ariya by sharing development costs. With that approach, the company hopes to achieve price parity between its electric vehicles (EVs) and internal combustion engines (ICE) by 2030. Production is expected to begin in 2027.
According to Nissan, the goals of its two-part strategy are to “drive value and strengthen competitiveness.” In addition, a wide range of products, increased electrification, innovative production and engineering techniques, and the use of strategic alliances to boost international sales will all be priorities. The corporation intends for 53% of its new models to be globally released in the next three years to be electrified and 47% to be gas-powered.
According to Nissan, the company’s plan lays out a clear course for the future. According to Nissan CEO Makoto Uchida, “It illustrates our continuous progression and ability to navigate changing market conditions,” “This plan will enable us to go further and faster in driving value and competitiveness. Faced with extreme market volatility, Nissan is taking decisive actions guided by the new plan to ensure sustainable growth and profitability.”
