Microsoft is curious as to why you continue to use Windows 10 when Windows 11 has been out for more than two years. Upgrade reminders are nothing new to ardent users of Microsoft’s previous generation operating system, but this time, the company has truly excelled itself.
Even though their devices are unable to install Windows 11, users of Windows 10 have begun to report large pop-over advertisements for the operating system. There’s no more dynamic pair than Windows and annoying adverts.
After Microsoft introduced Windows 10 in 2015, there appeared to be no more numbered releases for a while. Microsoft started adding new features to Windows 10 often, extending its useful life well beyond what is typically expected of a Windows release.
In 2021, it did, however, finally switch to Windows 11. The hardware requirements for the free Windows 10 upgrade are stricter than for previous versions, but Microsoft nevertheless gives it to qualified Windows 10 systems.
Although Windows 10 support for the operating system won’t stop until October 2025, the new pop-up purports to be warning users of this fact. Information on Windows 11 and what the end of support entails are also included in the message. Although users can decide to receive future reminders about the Windows 11 upgrade, they are unable to permanently disable the notice. That implies that it will make a comeback later on.
The screenshot was submitted on Reddit by a user whose computer isn’t compatible with Windows 11. Microsoft made the odd decision to need a TPM 2.0 module in addition to a very contemporary CPU, and many Windows 10 computers do not match those requirements.
Even these customers receive information about Windows 11 from the pop-up, but their options are limited to buying a new machine before Windows 10’s end of life approaches or upgrading the current one to satisfy the necessary specs.
The delayed adoption of the new OS may be the reason for the ferocity of this promotional effort. The growth of Windows 11 has halted at 20% to 30% of Microsoft’s user base. Of all Windows systems, over 69% are still running Windows 10. Those users will no longer receive basic security protections in another 18 months.
If too many systems are still using Windows 10 in October 2025, Microsoft may have to extend support in order to prevent a malware nightmare. As a result, the corporation may come to regret setting such stringent upgrade requirements. Although Microsoft undoubtedly doesn’t want to deal with another Windows XP problem, perhaps the takeover advertisements will encourage more customers to update before the big day comes.
