Currently, one of the most congested segments in India is the mid-size SUV market. The Hyundai Creta and Kia Seltos have dominated this market for the past few years. But the largest automaker in the nation has joined the market with the Grand Vitara, a hybrid SUV. After launching, the company has risen up the ranks and has now, for the first time, beaten the Hyundai Creta, the reigning champion. The success of the new Grand Vitara can be attributed to several factors, which we have enumerated below.
Sales of Maruti Suzuki Grand Vitara
Maruti Suzuki was able to ship 13,438 of these little SUVs in January of this year. The company sold 8,622 units overall in comparison to the same month last year, increasing its year-over-year growth to a respectable 55 percent. Additionally, the business reported a startling 92 percent rise month over month. Maruti Suzuki sold 6,988 Grand Vitaras in total back in December 2023.
Comparison of Grand Vitara Sales with Other Models
The Hyundai Creta ranked second on the list of the nation’s best-selling small SUVs in January 2024. Hyundai was able to sell 13,212 Creta cars in total, a 12 percent decrease from the previous year. It sold 15,037 Creta units last year. Aside from this, the Kia Seltos, with 6,391 units sold, occupied the third position. The Toyota Urban Cruiser Hyryder came in second with 5,543 sales, and the recently released Honda Elevate came in fifth place with 4,586 sales.
Causes of Maruti Grand Vitara’s Success
The second most expensive car in Maruti Suzuki’s portfolio is the Grand Vitara. There are other reasons why this SUV has gained popularity, but these five are the primary ones:
The Trust of Maruti Suzuki
Maruti Suzuki vehicles have garnered significant confidence from the nation’s consumers throughout time. This is because of its affordable maintenance expenses, wide dealership network, value-for-money price, and, most importantly, dependability. The new Grand Vitara has become quite popular in the nation since it provides all of the aforementioned advantages, just like every other Maruti Suzuki vehicle. As the industry leader, Maruti Suzuki has built a strong level of confidence among Indian motorists, who view its vehicles as incredibly dependable, reasonably priced, and value for the money.
Outstanding Fuel Efficiency
Right now, the most fuel-efficient vehicles in the nation are the Maruti Suzuki Grand Vitara and its relative, the Toyota Urban Cruiser Hyryder. An effective 1.5-liter, four-cylinder Atkinson cycle petrol engine powers the Grand Vitara. Additionally, an electric motor and an e-CVT gearbox are coupled to this ICE motor. According to ARAI and the manufacturer, the Grand Vitara has a fuel efficiency rating of 27.93 kpl. If the battery has enough charge or when the throttle is lightly applied, the powertrain can also operate in pure electric mode. This Grand Vitara’s powertrain not only saves fuel but also provides a quiet, smooth, and energetic driving experience.
Ban-Proof Technology—Hybrid
As previously stated, the Maruti Suzuki Grand Vitara is outfitted with hybrid technology. As a result, it is shielded from prospective prohibitions on petrol and diesel automobiles. Customers in areas like Delhi NCR, where there are worries about vehicle prohibitions owing to environmental rules, may find this especially enticing. Since the last few years, emission regulations have been more strict, but the Maruti Suzuki Grand Vitara is a powerful hybrid car that can meet all of them.
Models’ Flexibility
The Grand Vitara’s ability to serve a diverse clientele is another important factor in its success. Maruti Suzuki provides a wide range of Grand Vitara variants. For those who want classic driving experiences, the Grand Vitara is available in a manual base 1.5 petrol form that is both affordable and gives a traditional driving experience. Conversely, the top-tier hybrid model appeals to customers who value cutting-edge technology and are concerned about the environment because of its exceptional smoothness and efficiency. It also sets itself apart from other vehicles in its class with all-wheel drive (AWD), which appeals to drivers who want more traction and stability, especially in bad weather or off-road situations.
Room Size and Street Visibility
The Maruti Suzuki Grand Vitara manages to stay small enough to manoeuvre through even the busiest traffic despite its enormous exterior. Furthermore, it fits into regular parking places with ease. Its roomy interior makes it comfortable and convenient for both passengers and goods to travel long distances or on everyday commutes. The Grand Vitara’s blend of aesthetics and usefulness makes it more appealing to a wider range of drivers who want their car to be both stylish and functional.
