Leading Indian automaker Mahindra & Mahindra has released a compelling new television commercial (TVC) for the XUV700, its flagship SUV. The TVC highlights the car’s upgraded features, redesigned appearance, and potent performance, securing its place as the industry leader in the Indian SUV market.
The stunning opening scene of the 50-second TVC features the XUV700 displaying its elegant shape. The striking new appearance of the SUV, with its revised grille, fashionable LED headlamps, and aggressive alloy wheels, is emphasised in the compelling narrative. The television commercial showcases the Mahindra XUV 700 from every aspect, emphasising the updated features and modifications.
The ad goes into further detail about the XUV700’s technological capabilities, highlighting its cutting-edge features such as the immersive sound system, linked car features, dual HD screens measuring 26.03 cm, and the AdrenoX infotainment system. The second row captain seat option, which provides more comfort and personal space, is shown in the TVC. The six-way power adjustable ventilated front seats are an additional feature that highlights the emphasis on providing each and every passenger with an opulent and high-end experience. Viewers get a peek of the opulent interiors, which feature a panoramic sunroof, ambient lighting, and luxury leatherette upholstery to create an elegant and comfortable driving experience. Additionally, the vehicle has an AWD system, which is not present in the majority of vehicles in the class.
A very special feature of the XUV 700—memory ORVMs—that allows three profiles to be created at once is also highlighted in the TVC. Mahindra’s stunning “Napoli black” tint of the Mahindra XUV 700 is now available for those who adore the colour black. If you choose this hue, the entire automobile will be completely blacked out, therefore this colour is much more than simply an option. It is crucial to remember that the XUV 700 SUV has only had a makeover and has not undergone significant alterations.
The TVC represents the XUV700’s ascent to the top of the SUV class. The striking graphics and mesmerising soundtrack emphasise the car’s capabilities, design, and technical innovations, leaving a memorable impression.
The release of the new TVC coincides with the tremendous reception the XUV700 has had since its 2021 premiere. The SUV’s value proposition, design, performance, and features have all received high praise, ensuring that it remains the market leader in India. Mahindra hopes to expand the XUV700’s appeal and draw in more customers looking for a feature-rich, fashionable, and potent SUV by releasing this alluring TVC.
