With a number of intriguing launches planned for 2024, KTM, the Austrian motorcycle company known for its performance-focused bikes, is preparing to have a big effect on the Indian market. It is anticipated that these new models will serve a variety of riders, from beginners to intermediate riders.
Detailed Overview of Each Launch
KTM 125 Duke [2024]
The KTM 125 Duke [2024], which is scheduled to go on sale in August of that year, will come with a number of major improvements over its predecessor. The bike is said to have a 125cc BS6-2.0 compliant engine that produces 14.7 horsepower of power. A taller fuel tank, slimmer body panels, and a revised lighting arrangement all contribute to the vehicle’s more aggressive stance. The 125 Duke [2024] is anticipated to retail for approximately Rs. 2.00 Lakh, with the goal of luring entry-level riders who are looking for performance and style.
KTM 390 Adventure [2025]
While the KTM 390 Adventure [2025] is anticipated to go on sale in early 2025, there has been a lot of curiosity in its 2024 revisions. The bike will have a 399cc engine that produces 39 Nm of torque and 45.3 horsepower. The design, which features a semi-fairing, high-set front fender, and a slim rear profile, was inspired by KTM’s Dakar Rally bikes. Adventure touring fans are the target market for the 390 Adventure [2025], which is projected to cost between Rs. 3.5 lakh and Rs. 3.7 lakh.
KTM 650 Duke
The much awaited middle-weight motorcycle, the KTM 650 Duke, is scheduled to make its public debut at the end of 2025 and go on sale in early 2026. The bike’s 650–690cc parallel twin engine is expected to produce about 80 horsepower. Bajaj Auto will fully localise and manufacture the 650 Duke in India, while KTM will handle technology transfer. Although the exact cost is unknown, it will go up against bikes like the Triumph Trident 660 and Kawasaki Z650.
Strategy and Positioning for New Models
KTM’s future releases will demonstrate how it plans to target various market niches. While the 390 Adventure [2025] satisfies the increased demand for adventure touring bikes, the 125 Duke [2024] attempts to increase the brand’s presence in the entry-level segment. KTM’s entry into the middle-weight class with the 650 Duke is aimed at riders looking for a mix of versatility and performance.
It is impossible to overstate the importance of localization and technology transfer in pricing strategy. KTM wants to provide a middle-weight competitor at a competitive price, which is why the 650 Duke is made in India. KTM’s dedication to the Indian market is strengthened by these recent releases, which are consistent with the brand’s image of performance and innovation.
Market Outlook/Analysis
Performance bikes are becoming more and more popular in India’s motorcycle market, according to several market categories. The battle is anticipated to heat up in the wake of KTM’s impending launches, especially in the middle-weight and entry-level classes.
