He is known amongst one of the best fashion wear entrepreneurs in Dubai and throws light on some important points related to the business.
Today’s generation want to jump into the entrepreneurial ship thinking that it will sail smoothly and take them safely on their destined shores, but that’s not the case as without proper planning and implementation any attempt to start a venture can fall flat on its face. One has to learn swimming before diving into deep sea, similarly, before entering into any business one needs to learn it in detail and once confident enough jump into it and proceed to take it to another level. There is cut throat competition in any business you enter and without appropriate strategies it would fail within a short period of time. Amongst the many lucrative industries that offer good returns we have the fashion wear industry which has shown phenomenal growth in the past few years and tops amongst the best business options if one wants to make it their career.
Thani Mohammad Ibrahim Faraj Ali Thani has been a successful apparel businessman in Dubai since a long time and has gained enough experience and expertise in the domain. He knows the workings of the industry in and out and today wants to share his knowledge on how to keep a few things in mind before jumping into the business.
Identify who your target groups are:
One should not jump into the fashion wear business before understanding who their target group are. The need to understand the demands of that particular target group is essential. Picking up a target group gives a clear picture and further helps in taking the business on the right track towards growth.
Do your research well:
Market research is very important during the initial phase as any kind of alterations in the product line can be initiated according to market demands. Research helps in taking the business on a right direction right from its inception.
Establish your presence:
Once everything is in place and the venture has kick started, methods to reach out to prospective customers should be initiated. Flyers, newspaper ads and social media marketing are some of the methods to establish your can presence amongst a wide customer base.
Thani says that setting up a fashion wear business is a gradual process and one should keep all these minute details in mind before going for it.
