Intro: The world of music is complex and highly competitive. It is not easy to emerge in a world where, every day, many talented artists make new music. A musician who has well emerged is Emicii, aka Michael Insigno. Let’s interview him right now:
HOW DO YOU BECOME A RECOGNISED ARTIST?
There is no degree to become an artistic producer, you become one on the field. The music
producer is the one who works with the artist to create a “musical product” (single or album), also defining the arrangements and lyrics, taking care of every detail. Having the task of relating with the record labels in the choice of songs, and working hard in the studio. The purpose of refining the art of a “rough diamond” and bringing it to light, contemplating the realisation of the project.
HOW DO YOU RECOGNISE A TALENT?
A true artist knows how to excite you, regardless of age. Today many know how to sing but few know how to sing and excite. It is not only necessary to sing well. You have to find a way to reach people’s hearts in the perfection of singing/producing.. In the case of songwriters, what matters is also the original writing of the lyrics.
IS THERE SPACE FOR SONGWRITERS TODAY?
Yes, but with difficulty. Today not much space is given to songwriters. On the other hand, if up to some years ago your song was not broadcast on the radio you were out of the game, today, the internet has changed these dynamics. Artists must understand that radio is no longer the only way. The web world has allowed us to climb over the wall and reach people directly. The radios are still making hits, but the internet allows you to go directly to your interlocutor. We should hold on to our Italian culture and our songwriters, because we have a repertoire with incredible lyrics.
