Xiaomi is getting ready to unveil a new electric vehicle that will be the brand’s first offering in this market. The business is currently hinting at a December 28 technology launch event. The corporation is emphasising innovation at this event instead of new product announcements. A preliminary look at Xiaomi EV’s approach to the car market can be seen in the announcement, which was posted on the company’s Weibo account.
XIAOMI ANNOUNCES DECEMBER 28 EVENT CENTRED ON EV TECH
Lei Jun, the CEO of Xiaomi, said that technology will be the only topic of discussion. Therefore, the SU7—the company’s first electric vehicle—will not be unveiled at the ceremony. The company is expanding its market share, and the event will probably serve as an introduction to the services and technologies that the company offers. Modern cars use far more sophisticated technology than they did in the past. It is probable that Xiaomi will showcase the attributes that will set its new electric vehicle apart in this cutthroat market alongside Tesla, BYD, and Geely.
With the most recent teaser, Lei Jun highlights the division between technology-related events and product launches. By holding these tech events, the corporation hopes to generate interest in and a following for its next product launch.
The earliest rumours stated that the Xiaomi S7 would go on sale on December 28. These have already been disregarded, though, as Xiaomi’s event on December 28 will only be about technology. Xiaomi is adopting a tactic that is typical of the auto sector. Prior to the release of a new product, companies frequently utilise a number of technology-related events. These occasions generate excitement, which raises the product’s initial order volume.
Although Xiaomi has not yet released all of the information on the SU7, the firm is gradually disclosing information about it. It promises to be an intriguing new player in the EV industry. Xiaomi gained notoriety by introducing intriguing and cutting-edge electrical items. We’re curious to see what innovations it brings to the electric car market.
