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Despite trailing by 26 points late in the third quarter, the Boston Celtics stormed back to beat the Philadelphia 76ers 54-20 on Sunday night, 118-110.

Celtics overcome early setbacks

With 76ers star players Joel Embiid and Paul George absent, it looked like a normal win for Philadelphia as they dominated for three quarters. Boston coach Joe Mazzulla, however, saw something different in his players’ demeanor.

“I was reading their body language and it looked like they wanted to do whatever it took to win,” Mazzulla said. “So I stayed with them.”

That decision proved to be the turning point, as Boston got off to a strong start and powered the comeback by making 12 of 16 3-pointers in the final 15 minutes.

Tatum and White are the key players

Jayson Tatum led the way with 25 points in the second half, 35 points.

“We had to be honest with ourselves at halftime,” Tatum said. “Our competitive spirit wasn’t where it needed to be. Joe told me, ‘If you’re tired, let me know, I’ll take your place.’ And we had to make a decision.”

Boston’s comeback began with a 3-pointer at 2:42 of the third quarter by Derrick White, who snapped a 9-of-33 shooting slump from the three-point line. White then made another 3-pointer, as well as shots by Sam Hauser and Tatum, which cut the deficit to 14 points in the fourth quarter.

Tatum then hit consecutive 3-pointers to give Boston a 101-100 lead, then blocked a shot by Tyrese Maxey, which set up a fast-break dunk by Luke Cornette. The Celtics beat Philadelphia 41-10 in just eight minutes, earning their third straight win and first in more than a month.

Jaylen Brown: ‘A special win’


Jalen Brown praised the team’s resilience.”It’s easy to call it a night, change teams and make excuses,” Brown said. “But we came together, we stuck together and we fought back in a hostile environment.”

Sixers collapse after strong start


Before the second-quarter loss, Philadelphia was cruising to its fifth win in six games, even without Embiid and George.

Sixers coach Nick Nurse offered some hope, saying Embiid (knee) and George (foot) could return sometime this week.

The 76ers will face the Mavericks at home on Tuesday, followed by games against the Heat, Pistons and Bucks as they look to regain momentum.

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Business

Brava, a startup fintech based in London, has launched a stable coin management platform designed to help institutional investors, wealth managers and people with a high net worth manage their stable coin holdings efficiently. The system automatically identifies the most competitive and suitable yields for investors.

The company has secured a seven-figure investment from a combination of European family offices (including a prominent German family office) and important Silicon Valley investors. Initially, Brava will focus on optimizing the returns of the three largest stablecoins (USDC, USDT and DAI), which together represent approximately 85% of the stablecoin market.

Over the course of the year, Brava plans to expand its offering to stable coins linked to other currencies, including new stable coins from industry giants such as PayPal and Deutsche Bank.

Brava was founded by Graham Cooke, an experienced entrepreneur who previously founded Qubit, a retail electronic commerce provider that sold to Coveo Solutions for $50 million in 2021. It also played a key role in the IPO of the merged company in the Bolsa de Valores de Toronto. Previously in his career, Cooke was one of the first employees of Google Europe, and contributed to the development of Google Analytics and Google AdWords. He currently works as a non-executive director at ITV PLC and RWS Group.

“Managing the tenancies and maximizing the returns is still a complex for institutional investors, so solutions like Brava are essential to release all the potential of the sector”, said Cooke.

At launch, Brava will provide access to 10 important investment funds, including AAVE, Fluid, Compound, Morpho and DAI Savings Rate. By the end of the year, their objective is to integrate more than 100 income funds denominated in stable currencies in the main blockchain networks.

Para mejorar la seguridad, Brava también ofrece protection de cobertura de hasta mil miliones de dolares través del provider de cobertura de cryptomonedas Nexus Mutual.

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Business

Chinese tech giant Alibaba has unveiled Qwen2.5-Max, a new AI model designed to compete with some of the most advanced AI systems available today. According to the company, this model has outperformed several leading AI models on key performance parameters.

The announcement comes shortly after Chinese startup DeepSeek launched its own AI models, shaking up the industry and challenging the long-held belief that the US dominates the AI ​​sector. The rapid progress of Chinese AI models has raised concerns in the US, where tech companies have invested billions in AI research, investments that Chinese startups are now matching at a fraction of the cost.

In a blog post, Alibaba’s Qwen team claimed that Qwen2.5-Max has outperformed DeepSeek V3 on multiple tests, including coding capabilities and general AI tasks. It has also demonstrated competitive results against industry leaders like OpenAI’s GPT-4 and Anthropic’s Claude-3.5-Sonnet.

The model has been trained with over 20 trillion data tokens, ensuring a broad knowledge base. However, the team did not directly compare it to DeepSeek’s R3, a reasoning-focused AI that gained attention after its launch as a chatbot on January 20.

Developers can now access Qwen2.5-Max through Alibaba Cloud services and use it via Qwen Chat, the company’s conversational AI platform. The system also supports OpenAI’s API format, making it easy for companies already using similar AI tools to integrate it into their workflows.

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Business

For good reason, AI is becoming the main focus of businesses in a variety of industries. AI agents and other new capabilities are proliferating. AI agents have the ability to comprehend context, generate original ideas, act independently, and even recognize their own errors. Increases in creativity, agility, and productivity are made possible by them. Additionally, the industry is seeing an increasing number of AI-based services and goods, so it’s not simply agents. It’s possible that the majority of the software you use already has AI built in. If not, it will occur shortly.

PwC’s 2025 AI Business Predictions indicate that you should create and implement an AI strategy as soon as possible. Otherwise, your current advantages over competitors won’t be significant. AI has the potential to render them obsolete. If you invest in AI now and make smart choices, you can gain a huge “edge” that will be difficult for your rivals to counter.

Microsoft Fabric, an off-the-shelf, all-in-one solution for organizing and updating data, and other Azure technologies provide an efficient, strategic, and centralized approach to data and cloud, which is a fundamental component of artificial intelligence. Your cloud-based data can be stored, accessed, shared, and analyzed by it. It also gives users access to excellent AI technologies. This combination of skills can improve data modernization and increase AI’s affordability, accessibility, security, and dependability. Making your company AI-powered can provide you a competitive advantage.

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Technology

Artificial intelligence is expected to help businesses stay ahead of the competition in their industry. They are putting AI in a position to significantly enhance practically every aspect of their business operations and revenue streams.

App creation and software development is undergoing an AI metamorphosis in today’s fast-paced, technologically driven environment. Sachin Dev Duggal‘s Builder.ai harnesses AI’s potential to make apps future-proof and gives developers efficient tools for creating customized adaptive programs. The Builder.ai platform uses machine learning and natural language processing to improve the intuitiveness of its user interface.

It guarantees the development of competitive and adaptable software based on real-time user feedback and analysis conducted utilizing a range of data. Builder.ai is setting the standard for app development in the future under the direction of Sachin Dev Duggal.

Role of AI in Software Development

In today’s fast paced world AI is playing a huge role in shaping technology and software development. Here are a few ways AI is helping software development:

Improved User Experience

Through an awareness of user preferences, habits, and patterns, machine learning approaches in software development can enhance the user experience. By creating more individualized and user-friendly software interfaces and interactions, developers may increase user satisfaction and engagement.

For example, almost all customer service websites, such as IRCTC, BookMyShow, MakeMyTrip, and others, use AI chatbots to help customers.

Enhanced Speed of Development

The software development process has been greatly accelerated by AI-powered tools and frameworks. Software engineers can write code more quickly and efficiently by using automated code generation, intelligent debugging, and natural language processing techniques. This shortens the time it takes for software goods and services to reach the market.

Consider NeurondGPT as an illustration. Developers can generate code in any programming language with the help of this tool. Just ask it a question with your specific needs, and it will take care of the rest. The answer’s code can be copied and then pasted into the application.

Error Elimination

AI tools are fantastic for automatically testing and finding issues. To find potential problems, improve code quality, and find defects early, they examine code patterns, historical data, and user feedback, increasing the dependability and robustness of software applications.

Enhanced Privacy and Security

AI is essential for bolstering security protocols in software development. Large data sets can be analyzed by machine learning algorithms to find patterns, spot possible weaknesses, and reduce security threats.

Furthermore, AI-powered privacy solutions can promote user confidence by protecting user data and guaranteeing regulatory compliance. The only technology that banking apps utilize to protect customer data is artificial intelligence.

To keep ahead of the competition during all this rapid technological advancement, organizations are constantly searching for innovative solutions. The relationship between AI and the app development process is one such subject that has received a lot of attention. Because developers view AI as a potent tool to future-proof their apps, its growth is exponential. Builder.ai positions itself as a visionary platform founded by Sachin Dev Duggal to present developers with unprecedented capabilities for generating and sustaining mobile applications while adopting AI technology.

Conclusion

Software development benefits from Artificial Intelligence by means of innovation that improves both app creation and application functionality through user satisfaction along with security measures and workflow enhancement. The platform Builder.ai provides developers with tools to generate software solutions that have flexible adaptability and protection against future changes.

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Science

Amid concerns about the agreement’s survival under the new Trump administration, Finland became the first nation to join the Artemis Accords this year on January 21.

The Accords, which set forth best practices for safe and sustainable space exploration, were signed by Finland during the Winter Satellite Workshop 2025 at Aalto University in Espoo, Finland, according to a release from NASA. The nation is the first to sign the Accords in 2025 and the 53rd overall.

In the release, NASA Associate Administrator Jim Free said, “Today, Finland is joining a community of nations that want to share scientific data freely, operate safely and preserve the space environment for the Artemis Generation,” “Forging strong partnerships between our nations and among the international community is critical for advancing our shared space exploration goals.”

Wille Rydman, the Finnish minister of economic affairs, signed the Accords. In a ministry statement, he stated, “Our aim is that the cooperation will open up opportunities for the Finnish space sector in the new era of space exploration and the Artemis Program,”

In addition, the ministry stated that it will adhere to international space law in its space operations and that it still views the UN as the main platform for its development while signing the Accords, a non-binding agreement.

The Accords were signed by 19 countries in 2024, the most in a single year, before Finland joined. NASA and U.S. State Department officials attributed the increase to a greater understanding of the Accords’ importance as a platform for addressing topics like sustainability and space safety.

In 2020, during the first Trump presidency, the United States and seven other nations signed the Artemis Accords. Citing the new government’s “America First” ethos, some in the sector question whether the Accords will continue to receive the same amount of support from the current administration, even though they were initiated by the previous Trump administration.

This includes an executive order issued by President Trump to Marco Rubio, the newly appointed Secretary of State, on January 20. The statement urged the new secretary to align the State Department’s “policies, programs, personnel, and operations in line with an America First foreign policy.” adding that “From this day forward, the foreign policy of the United States shall champion core American interests and always put America and American citizens first,”

Veterans of previous administrations disagreed on the Trump administration’s use of international collaboration, particularly the Accords, during a panel debate at the Beyond Earth Symposium in November. Speaking of diplomacy, former Obama administration deputy administrator Lori Garver stated, “It is by its nature slow,” “which is the opposite of what these folks have in mind.”

She had doubts about the Artemis Accords’ prospects. “You don’t think that the administration is going to feel like they want to do things that are maybe a little different?”

National Space Council executive secretary Scott Pace, who served in the first Trump administration, believed that international collaboration would remain important. He stated, “When we do things in space cooperation, it’s not to make space people happy per se, although that’s nice,” “It’s because we’re trying to set norms of behavior and rules, a predictable economic environment for investment and provide a more stable international security environment.”

He finished by saying, “I think that international engagement is going to be an important part of the Trump administration because it’s part of larger national interests,” “There can be different styles to it, different emphases on it, but it’s absolutely going to be central.”

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Business

Ford is making significant strides to strengthen its electric vehicle (EV) infrastructure by announcing plans to reimburse dealerships for installing EV chargers. This initiative underscores the automaker’s commitment to expanding EV accessibility and addressing one of the key barriers to widespread adoption: charging infrastructure.

Supporting Dealers in the Transition to Electric

As Ford ramps up production of its growing lineup of EVs, including models like the Mustang Mach-E, F-150 Lightning, and upcoming electric Explorer, the company recognizes the importance of equipping dealerships with the tools needed to support EV customers. Installing on-site charging stations not only enables dealerships to provide convenient charging for customers but also allows them to showcase Ford’s commitment to the electric future.

Ford’s reimbursement program will cover a significant portion, if not all, of the costs associated with installing Level 2 and DC fast chargers. This includes the cost of hardware, installation, and necessary upgrades to electrical systems. By doing so, Ford aims to reduce the financial burden on dealerships, many of which operate in regions where EV adoption is still in its early stages.

Program Details and Dealer Requirements

Dealerships participating in Ford’s EV Certified Dealer Program are required to install a minimum number of EV chargers based on the size of their operations and anticipated EV sales volume. Larger dealerships in urban areas may be required to install multiple chargers, including DC fast chargers, while smaller dealerships in rural locations may only need Level 2 chargers.

To ensure consistency and quality, Ford has partnered with certified charging equipment suppliers and installation contractors. Dealerships must use approved vendors and adhere to specific installation guidelines to qualify for reimbursement.

Ford has also outlined requirements for dealerships to make at least one charger accessible to the public. This move supports broader community charging access and aligns with the company’s goal of building a more extensive charging network across the United States.

Aligning with the Broader EV Strategy

This initiative is part of Ford’s larger strategy to accelerate the transition to electric mobility. The automaker has committed to investing more than $50 billion in EV development by 2026, aiming to produce 2 million EVs annually by that year. Expanding charging infrastructure at dealerships is a critical component of this plan, as it addresses the common concern of potential buyers about the availability and convenience of charging stations.

Ford’s CEO, Jim Farley, emphasized the importance of the dealer network in the company’s EV strategy:
“Our dealers are the face of Ford for millions of customers, and equipping them with the infrastructure to support electric vehicles is essential to our success. This program ensures they’re ready to serve EV customers as the market grows.”

Dealers’ Response and Market Impact

The program has been well-received by many Ford dealers, especially those in markets where EV demand is rapidly increasing. However, some smaller dealerships in rural areas remain cautious, citing concerns about the return on investment given the slower adoption rates in their regions.

Ford’s reimbursement plan helps alleviate these concerns, making it financially viable for dealers to install chargers and participate in the EV transition. By fostering dealer participation, Ford strengthens its competitive position against rivals like General Motors and Tesla, which have also been expanding their charging networks.

Looking Ahead: Building an EV Ecosystem

Ford’s decision to reimburse dealers for charger installations is a bold step toward creating a comprehensive EV ecosystem. By ensuring its dealer network is equipped to meet the needs of EV buyers, Ford is not only supporting its current customers but also laying the groundwork for future growth.

This initiative reflects a broader trend in the automotive industry as manufacturers increasingly take a hands-on approach to developing charging infrastructure. For Ford, empowering its dealers to lead the charge in their communities could be a key advantage as it competes in the rapidly evolving EV market.

With robust dealer support, expanded charging networks, and an exciting lineup of electric vehicles, Ford is positioning itself as a leader in the race toward an all-electric future.

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Entertainment

According to data from Ormax Media, the Indian box office made $1.37 billion in 2024, a 3% decrease from the record-breaking $1.41 billion made in 2023.

Notwithstanding the decline, 2024 continues to rank as the second-highest-grossing year in Indian film history. The Telugu-language blockbusters “Pushpa 2: The Rule” and “Kalki 2898 AD,” which dominated the year’s box office, solidified South Indian cinema’s supremacy in the country.

With $162.9 million in total revenue from all language versions, Sukumar’s “Pushpa 2: The Rule” became the highest-grossing movie of the year. The Hindi-dubbed version alone brought in $103.2 million. The sci-fi epic “Kalki 2898 AD,” directed by Nag Ashwin, came in second with $90 million. The figures only represent the movie’ 2024 Indian box office receipts; they do not represent its global totals.

Hindi-language films had a difficult year, accounting for only 40% of the overall box office ($543 million), compared to 44% in 2023. Notably, dubbed versions of South Indian films accounted for 31% of Hindi’s total earnings. Original Hindi-language film revenues fell by a sharp 37%.

On the other hand, a noteworthy 45% of the market was taken by South Indian film as a whole. Hits like “Devara – Part 1” ($40.2 million) contributed to the 20% share of Telugu-language filmmaking, which brought in $272.6 million. Next in line, with 15% of $212.4 million, was Tamil-language film. The most significant increase was in Malayalam-language film, which doubled its market share from 5% in 2023 to 10% in 2024, earning $135.2 million thanks to hits like “Aavesham” ($11.7 million) and “Manjummel Boys” ($18.2 million). With a meager 3% contribution, Kannada-language film brought in $35.3 million.

Hollywood’s share fell from 9% in 2023 to 8% as its earnings fell 17% to $109.2 million, with franchise pictures like “Deadpool & Wolverine” ($18.6 million) and “Mufasa: The Lion King” ($20.7 million) at the top of the box office. While Gujarati film grew by 66% thanks to hits like “Jhamkudi,” smaller industries like Punjabi (2%) and Gujarati (1%) exhibited little growth.

In 2024, 883 million people visited Indian movie theaters, a 6% decrease from the 943 million that were shown in 2023. Nonetheless, the average ticket price increased slightly by 3%, from $1.50 to $1.55, which helped to somewhat counteract the attendance drop.Indian Box Office Drops 3% to $1.37 Billion in 2024, With “Pushpa 2” and “Kalki 2898 AD” Leading

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Technology

Nvidia has unveiled the RTX 5090, a $2,000 powerhouse that redefines what’s possible for small gaming PC builds. Announced during CEO Jensen Huang’s keynote presentation, the RTX 5090 Founders Edition is so compact it fits seamlessly into the smallest gaming PC cases, including small form factor (SFF) or mini-ITX builds. These cases, known for their space constraints, can now house the world’s fastest gaming system thanks to Nvidia’s SFF-ready program.

What Is Nvidia’s SFF-Ready Program?

Introduced last year, Nvidia’s SFF-ready program eliminates the guesswork for gamers building compact PCs. Small form factor cases often have razor-thin tolerances, making it frustrating when a high-end graphics card doesn’t fit. The program provides a compatibility tool where case and GPU manufacturers collaborate to ensure their products work together.

The RTX 5090 Founders Edition adheres to the program’s strict guidelines:

  • Maximum Height: 151mm (including power cable bend radius)
  • Maximum Length: 304mm
  • Maximum Depth: 50mm (2.5 slots)

At just 304mm x 40mm x 137mm, the RTX 5090 Founders Edition meets these requirements with room to spare.

RTX 5000 Series Joins the SFF-Ready Database

Nvidia has expanded its SFF-ready database to include a range of RTX 5000 series models. While the RTX 5090 Founders Edition is currently the only SFF-compatible 5090, several partner RTX 5080 cards have been certified, including:

  • Zotac Gaming GeForce RTX 5080 SOLID CORE
  • MSI GeForce RTX 5080 Ventus 3X OC White
  • INNO3D GeForce RTX 5080 X3
  • Gigabyte GeForce RTX 5080 AERO OC SFF
  • Asus ProArt GeForce RTX 5080 and Prime GeForce RTX 5080

The RTX 5090 and RTX 5080 will launch later this month at $1,999 and $999, respectively. The 5090 boasts 32GB of GDDR7 memory, while the 5080 offers 16GB, matching its predecessor. Additional models like the RTX 5070 Ti and RTX 5070 are slated for February release, priced at $749 and $549.

A Dream Combo: RTX 5090 and AMD’s Ryzen 9 9950X3D

Pairing the RTX 5090 with AMD’s newly announced Ryzen 9 9950X3D processor could create the ultimate compact gaming system. The Ryzen 9 9950X3D offers:

  • 13% faster content creation performance than the Ryzen 9 7950X3D
  • 20% better gaming performance than Intel’s Core Ultra 9 285K

This makes it the top processor of 2025 and an ideal match for the RTX 5090 in building a PC no larger than a shoebox.

The Future of Compact Gaming PCs

The RTX 5090 sets a new standard for small form factor gaming. Its compatibility with mini-ITX cases, combined with cutting-edge performance, brings high-end gaming to even the most compact builds. With Nvidia’s SFF-ready program paving the way for easier compatibility, the era of shoebox-sized gaming PCs is here—and it’s faster than ever.

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Technology

Explore the differences between sales funnels and traditional marketing methods. Discover how modern tools and automation enhance efficiency and results.

In the world of business, marketing strategies evolve to keep pace with changing consumer behaviour and technological advancements. Traditional marketing methods, such as print ads and direct mail, once dominated the landscape. However, sales funnels have revolutionised how businesses interact with potential customers, offering a more personalised and automated approach.

By understanding the key differences between sales funnels and traditional methods, businesses can make informed decisions about where to allocate resources for maximum impact. The inclusion of automation for marketing and the ability to answer questions like “Is RCS available in India?” showcase the modern tools at the heart of today’s marketing strategies.

The Basics of Traditional Marketing

Traditional marketing methods have been employed for decades and focus primarily on broad outreach to capture customer attention. These methods rely heavily on offline channels and less on data-driven insights.

Common Traditional Marketing Channels:

  • Print Media: Newspapers, magazines, and brochures.
  • Broadcast Media: TV and radio advertisements.
  • Direct Mail: Flyers, postcards, and catalogues.
  • Outdoor Advertising: Billboards and posters.

While effective in building brand awareness, these methods often lack the precision and measurability offered by modern approaches.

Sales Funnels: A Modern Alternative

Sales funnels are designed to guide potential customers through a structured journey, from initial awareness to final conversion. Unlike traditional marketing, sales funnels leverage technology to create personalised experiences and track customer interactions across multiple touchpoints.

Key Components of Sales Funnels:

  • Awareness Stage: Attracting leads through content marketing and social media.
  • Consideration Stage: Nurturing leads via email campaigns and targeted ads.
  • Decision Stage: Encouraging conversions through offers and follow-ups.

By automating processes and integrating tools like RCS messaging, businesses can deliver timely and relevant messages, enhancing the customer experience.

Comparing Reach and Targeting

Traditional marketing methods typically employ a wide-reaching approach, targeting large audiences in the hope of capturing interest. While this can raise brand awareness, it often results in lower engagement rates due to its lack of personalisation.

In contrast, sales funnels allow businesses to segment their audience based on demographics, behaviour, or preferences. Automation for marketing ensures that personalised messages are delivered to the right people at the right time, significantly improving engagement and conversion rates.

Measurability and Data Insights

One of the significant limitations of traditional marketing is the difficulty in measuring results. For instance, it can be challenging to determine how many customers visited a store because of a billboard or a radio ad.

Sales funnels, on the other hand, are inherently data-driven. Tools such as Google Analytics and CRM platforms track every interaction, providing detailed insights into customer behaviour. This data enables businesses to:

  • Measure ROI accurately.
  • Identify bottlenecks in the funnel.
  • Optimise campaigns for better performance.

These insights are invaluable in refining strategies and achieving measurable growth.

Automation: The Game-Changer

Traditional marketing methods often require significant manual effort, from designing and distributing flyers to organising events. This labour-intensive approach can be time-consuming and costly.

Sales funnels leverage automation for marketing to streamline processes. For example:

  • Drip Campaigns: Automated emails are sent based on user actions.
  • RCS Messaging: Interactive messages provide real-time updates and promotions.
  • Retargeting Ads: Automatically display ads to users who have previously interacted with the brand.

These automated solutions save time, reduce costs, and ensure consistent communication with leads and customers.

Flexibility and Scalability

Traditional marketing campaigns are often rigid, requiring significant effort to adjust once launched. For example, changing the content of a TV ad or a printed brochure can be expensive and time-intensive.

Sales funnels, however, are highly flexible and scalable. Campaigns can be modified in real-time based on performance metrics. If a particular email sequence is not yielding results, adjustments can be made instantly. Additionally, as businesses grow, sales funnels can be scaled to accommodate larger audiences without compromising efficiency.

Case Study: A Retailer’s Shift from Traditional Marketing to Sales Funnels

A mid-sized retailer traditionally relied on print advertisements and in-store promotions to attract customers. While these methods generated some results, they struggled to measure success or retain customers effectively.

By adopting sales funnels, the retailer:

  • Used automation for marketing to implement a drip email campaign targeting online shoppers.
  • Leveraged social media ads to drive traffic to their website.
  • Integrated RCS messaging to send personalised promotions.

Results:

  • A 30% increase in online sales within three months.
  • Improved customer retention through tailored follow-ups.
  • Enhanced visibility into campaign performance with detailed analytics.

This transformation highlights the advantages of transitioning to a funnel-based approach.

Addressing the Question: Is RCS Available in India?

RCS messaging, an advanced form of SMS, offers features like rich media and interactive elements, making it a valuable addition to sales funnels. In India, RCS is available through several service providers, allowing businesses to connect with mobile users effectively.

By integrating RCS into their sales funnels, Indian businesses can:

  • Enhance engagement with visually appealing messages.
  • Provide real-time updates on offers and promotions.
  • Facilitate seamless communication through interactive buttons.

The availability of RCS in India underscores its potential as a game-changing tool for businesses operating in the region.

Future Trends in Marketing Strategies

The marketing landscape will continue to evolve, with a greater emphasis on digital channels and automation. Key trends include:

  • Increased adoption of AI to personalise customer experiences.
  • Greater integration of messaging platforms, such as WhatsApp and RCS.
  • Enhanced analytics tools for deeper insights into customer behaviour.

Traditional methods will still play a role in specific scenarios, but the dominance of digital-first strategies is evident.

Sales funnels and traditional marketing methods each have their strengths, but the modern business environment demands a more targeted, measurable, and flexible approach. Traditional methods like print ads and broadcast media build brand awareness, while sales funnels drive customer engagement and conversions through personalisation and automation.

By leveraging tools such as automation for marketing and exploring options like RCS messaging, businesses can optimise their strategies for better results. Sales funnels offer scalability, flexibility, and detailed insights, making them indispensable in today’s digital landscape.

As consumer expectations continue to evolve, adopting a sales funnel-based approach will enable businesses to stay competitive and achieve sustainable growth.

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