Asees Kaur recently released two independent songs, Kesariyo Rang and Mashooka, and both are trending on Instagram reels.
Asees Kaur recently released two independent songs, Kesariyo Rang and Mashooka, which are both trending on Instagram reels. The singer claims that using Instagram reels to promote his new songs is her way of connecting with fans.
“I want my audience to listen to my songs, and what better way to do that than through Instagram reels and making them aware of my latest releases?” he says. I always make reels for every song I record. I occasionally revisit old songs that I have sung. It’s my way of connecting with my audiences, and it’s something they enjoy. Aside from that, I don’t usually make reels.”
When asked if she sees it as a marketing tool and tracks views and shares, Kaur says it’s not her job as an artist. “I don’t get into technicalities because, in my opinion, that is not the job of an artist.” As an artist, my sole responsibility is to create music and distribute it for people to enjoy. And when I do that, I give the audience a piece of my heart. The number is a different game altogether, and there is also too much pressure. “We work for creative fulfilment, and everything else is a gimmick,” says the artiste, who has made it in the industry through hard work and consistent effort.
The 34-year-old singer also discusses the constant criticism she receives for ‘autotune’ and ‘not being good enough,’ as well as the industry she works in. Kaur says she does not take industry criticism personally because “I am not the only one working in this industry.” And, because it isn’t directed at me, I don’t take it personally. In terms of autotune, I believe it is there to be used. It’s similar to a plug-in that must be present when recording a specific track. However, it should not be used excessively. That is my personal viewpoint. Aside from that, I don’t think I’m anyone to talk to.
Despite the fact that she does not take everything seriously. “I can’t take the criticism personally because I’m not the only one working in this industry, and because it’s not personally directed at me, I don’t take it personally.” Autotune is available for use. It should not be overused. It’s a plug-in that must be present when recording a specific track. It is dependent on how frequently you use it.
