AI-driven search startup Perplexity has officially announced its interest in acquiring TikTok, as the popular video-sharing platform faces a potential ban in the United States if it does not divest from its Chinese parent company, ByteDance.
In a blog post, Perplexity outlined its vision for integrating AI-powered search capabilities with TikTok’s vast video library. The San Francisco-based company believes that combining its advanced answer engine with TikTok’s algorithm could create an unparalleled search and content discovery experience.
Perplexity emphasized its ability to rebuild TikTok’s algorithm without creating a monopoly, offering a unique “Little Tech” alternative to major tech giants. The company also proposed an open-source approach for TikTok’s recommendation feed, ensuring greater transparency and user control over content suggestions.
The interest in TikTok’s acquisition follows recent remarks from former U.S. President Donald Trump, who confirmed discussions with multiple parties regarding the platform’s future. Other potential buyers include Microsoft, Oracle, and “The People’s Bid for TikTok,” spearheaded by entrepreneur Frank McCourt.
Perplexity also pledged to relocate TikTok’s infrastructure to U.S.-based data centers, ensuring national oversight and increased security. Additionally, the company aims to empower users with real-time fact-checking tools, allowing them to cross-reference information while watching videos.
With the future of TikTok hanging in the balance, Perplexity’s proposal offers an innovative approach to maintaining the platform’s influence while addressing regulatory concerns. The coming months will determine whether the AI startup can secure a deal and reshape the short-form video landscape.
